I know that you are probably beginning to get worried about how to sell your broiler chickens, all of them, and hopefully all at once this December. I promise you that by the time you are done with this reading, you will be smiling. So, if you are looking for where you can sell your broiler chickens or the best way to market your chickens this December, this is probably all you need. Because your miracle strategy may be locked somewhere within this post, I advise you to read it carefully.
Why Some Farmers Find it Hard to Sell their chickens
While lack of planning is the chief reason why many poultry farmers are unable to sell their chickens, let’s quickly see what most farmers do wrong. Again, please follow closely and read carefully.
1. They Put Marketing Last
This is an important fact to consider when thinking about how to sell your broiler chickens. Although it is easy to get tempted to start your broiler farming without market analysis, please don’t be tempted. Effective market analysis will help you to understand your market and to know who will buy your product.
2. Failure to Understand Buyer Personality
If you live in an environment where a lot of people prefer to eat local chickens, selling your broilers in the same area may be difficult. Except you are targeting a different market, you may not like what you get during sales. Also, there are people who prefer 3-months-old broilers to those ones raised within 8 weeks. Your understanding of who your buyer is will help you to know what they want. If you are able to give your buyers what they want, then selling your broiler chickens will be fun.
The list of errors committed by farmers goes on but I will stop there. Now, let’s talk about what you can do to sell your broiler chickens.
Target a Market Larger than Your Supply
In selling your broiler chickens, you need a fairly large market. I mean, don’t start counting the number of members in your community or church group and thing they will all buy. You should target a market that is big enough, such that even if 1-5% of them buy your product, things would have moved.
You Will Sell Your Broiler Chickens as a Competitor
Interestingly, everywhere remains quiet until the sales period when people start to bring out their chickens to sell. To many, it is during this time that they remember they have competitors. You need to plan ahead and try to be two steps ahead of your competitors. Because you may not always be able to offer a very competitive price, you need to look for ways to convince your customers to choose you. Are your chickens very big? Are they very clean? Do you offer delivery? Do you slaughter and dress? These are some of the things you might want to consider to stand out in the competition. If you have raised your chickens organically, this is the time to get the bounty that comes with Organic Chicken
Bulk Sales is the Magic of Selling Broiler Chickens
Yes! Bulk sales can be very rewarding. First, with bulk sales, you get to sell all your chickens faster and you can start raising another batch. Without bulk sales, you keep feeding the remaining chickens, which mean more rearing capital. However, one thing you should know about bulk sales is that birds go at a lesser per/unit price. This is because people who buy in bulk are re-sellers or restaurants.
Use Social Media to Sell Your Broiler Chickens
Thanks to technology. You can join farmers groups on Facebook, Telegram, WhatsApp and advertise your product. You can use WhatsApp status update, Instagram, and more. Awareness is the key strategy here. The more people become aware, the greater their chances of patronizing you.
How to Sell Broiler Chickens with Early Advert
Don’t wait until the rush hour. One thing you should know is that human beings are the most unstable in thinking. This minute, they are thinking to buy, and the next minute, they have even forgotten about the product. This is why you need to start advertising early and continue to do it consistently.
Sometimes, you just have to be aggressive at it.
How To Sell Your Broiler Chickens on Afrimash
Already, the border closure is giving poultry farmers some level of hope concerning December sales. So, let’s stay positive and hope that consumers make a switch from frozen chicken to live broiler chickens. Whichever direction things go, the tips above will help you to sell your broiler chickens and make great sales.